Wednesday, December 7, 2011

Facebook leads social networking space as Twitter growth skyrockets - Pittsburgh Business Times:

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According to the new Facebook userslogged 13.9 billion minutes on the site in making it the most popular social networking site on the Web. was the secondd most popular social networking site with about 5 billion minutezs spent loggedin April. Twitter loggedf roughly 300 million minutes, and LinkedIn about 202 million. Accordinyg to the Nielsen study, total minutes speny on social networking sitee has increased 83percent year-over-year. Twitter had far-and-away the fastesft growth over the pastyear -- with about 37-timezs more minutes spent on the site in Aprill 2009, compared to April of last Facebook also posted rapid growth, with a seven-folf increase over last year.
“We have seen some majorr growth in Facebook during thepast year, and a subsequenft decline in MySpace. Twittefr has come on the scene in an explosive way perhaps changing the outlooo for theentire space,” said Jon Gibs, Nielsenm vice president, online media and agencyg insights. “The one thing that is clearf about social networking is that regardless of how fast a site is growiny or how bigit is, it can quickly fall out of favodr with consumers.” While Facebook has become the top dog in the social networking space, MySpacde is the leader in online video. With 121 milliom video streams, MySpace.com was the No.
1 sociapl networking destination when ranked by streams and total minutee spentviewing video. MySpace visitorsx spent 384 million minutes viewing video onthe site, with an averag of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 114 million minutes viewing videkoin April, with an average of 11.2 minutesz per video viewer. The Nielsen Co. is a globap information and media company specializinh inconsumer information, television and other media

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