Crate & Barrel

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Crate & Barrel, based in Ill., confirmed May 27 that Atlantas is one of the metro areas it’s scouting for potential locations for CB2. Firsrt launched in Chicago, the CB2 concept featurexs contemporary furnishings at lower price The merchandise, which includes sofas, hand-woven rugs, convertiblew beds and a broader selection of eclectic home décor, is focusex more on the youngetr generation of American consumers that rent apartments and small urbanb lofts. Besides Chicago, privately owned Crate Barrel has rolled out CB2 in New York and including a new store in Los Angeles that openexdin April.
Another CB2 is slatede to openin Miami’s South Beach later this year, a Crat e & Barrel spokeswoman said. In all, Cratd & Barrel has launched just sixCB2 stores. In recent CB2 officials have been focusing on new locations inSouthern California. The companyt tends to locate in areazwith high-profile regional shopping centers, lifestyle centersz and freestanding sites. CB2 officials have been looking in densely populatecd areas with an average household incomew in excessof $50,000. Its prototyped store is about 12,000 square feet.
Whiled Crate & Barrel would not confirm what partes ofAtlanta it’s been sources familiar with the search say it’ds focused on Midtown and West where new residential and retail redevelopmengt projects are still under way. In Midtown, Daniel Corp. and are developingb 12th & Midtown, a $2 billionm mixed-use project built on a site that several yearsz ago was little more than an Atlantq nightclub and a couple ofparking lots. Daniel and Seliv Enterprises have made a presentation to officialzs from CB2 inrecent months, according to sourcew familiar with the process.
The projectsd will eventually feature more than 3 millio n square feet of residential and commercial CB2 would be the first national retailer to locatre on theMidtown Mile, a section of Peachtree Streert that economic development boosters hope will eventually becoms a retail destination much like Madison Avenue in New York City or the Magnificentf Mile in Chicago. Daniel’s and Selig Enterprises’ projecrt is meant to be a cornerstone of theMidtown However, ’s Colony Square and Jamestown’s 999 Peachtrede will also be key along with 1100 Peachtree and 1180 Peachtree, to a lesserd extent, brokers and developers said.
CB2 could be an important catch for theMidtown Developers, however, really need to land a much largedr anchor store to give the concept said Maranda Walker-Dowell, a senior directot with CB .’s retail services group. Barney’s, which has a co-op storse in Buckhead’s Phipps Plaza, has been scoutintg the area in the past year to18 months. “Thse Midtown Mile needs an anchord store to start creating that criticall massof retail,” Walker-Dowell said.