Tampa Bay Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserablde out there in the worldof commerce. We are in a globakl recession that will last forsome time. 1. The economty eventually will improve andget better. 2. Most companiesd rely on salespeople to help with thebottomn line. Continuing sales of a product or servicew for an organization along with grea salespeople will be needeed even more during thesetough times. I think it is importangt to look at a strategy as old as businessx itself that will helpa company, its profitability, the salespeople employed and the customers that a company does business The first thing, whicnh is of the utmost are your customers.
Whether you are the CEO readinf this, the salesperson or a person in customerservice - this is the time to protectg your customer base and make sure that they are period! The one way to do this is to get in toucbh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to buile relationships withyour customers, then build them the way they are supposef to be built - by people dealinbg directly with people! You need to ask your customere a simple and direct question: "How are we doingf for you? Be honest, and tell me the Next, for the salespeople who still are employed, you are goin g to have to work harder.
Yes, I said it - This means not only visiting your existing customer and checking their true level of customer satisfactiojn but also going out and gettingnew Sure, the economy is and we are not buying as much of anythiny as we did a few years ago, but the fact remaine that there is still business being done out